Welcome New Customers in Style

TRS Welcomes New Customers in Style

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TRS is a supply and equipment distributor for commercial kitchens across the United States. To share goodwill and set up customers for success, TRS opted to send a custom welcome kit with the following components:

  • Welcome letter
  • Order guide / FAQ
  • Product catalog
  • Paper and magnetic business cards
  • Stylus pen
  • TRS decals 
  • One of a kind die cut folder

Welcome kit production is broken into two types of fulfillment: pre-produced base items ready for immediate use and items to be produce on-demand with variable copy personalized for each client of TRS. Base components are produced in bulk and stored in the O’Brien distribution center – and when ready to ship – picked, fulfilled with the personalized components, cello-wrapped, and shipped directly to client sites. 


The program has been an effective way to get TRS customers up to speed and acquainted with the brand. The welcome kit is a tasteful touch to start a new customer relationship and continues to be a success story for TRS and O’Brien today.


Industries Served: Distribution, Restaurant Supply

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